---
title: "Services: workshops, consulting and development"
description: "Alexander Frings offers AI for innovation, automations and agents, websites that rank, custom software and apps, operations and data flows."
image: "https://apexdesign.cl/og/apex.jpg"
url: "https://apexdesign.cl/en/services"
lang: en
content-signal: "search=yes, ai-input=yes, ai-train=no"
---

# Services: workshops, consulting and development with Alexander Frings

I am a designer, not a programmer. But to me, designing means solving a problem using the best possible tool, and these are things I have already built, and that work today elsewhere.

## AI for innovation

Workshop.

### Who it is for

Teams and organisations that want to create new solutions (apps, websites, services) and do not know where to start.

### What you get

A hands-on workshop centred on design methodologies and artistic thinking: how to take an idea to an innovative solution that works, with artificial intelligence as the tool. Automations and agents come in at the end, as one more piece.

### Example projects

- [StarMatch: Networking Data Art](https://apexdesign.cl/en/files/starmatch): Data art and B2B networking installation designed for events. It transforms the attendee list into an interactive 3D galaxy: each person is a star. When someone activates theirs…
- [CRTIC-Chat](https://apexdesign.cl/en/files/crtic-chat): CRTIC's own conversational assistant built on nanochat, Andrej Karpathy's small open language model. It is fine-tuned on a synthetic dataset that represents the centre's identity…

## Automations and agents

Build.

### Who it is for

Teams with repetitive processes: expense reports, documents, queries, customer care.

### What you get

An agent or an automation connected to the tools you already use (WhatsApp, email, spreadsheets, databases), up and running and in charge of one concrete task.

### Example projects

- [Smart Expense Agent](https://apexdesign.cl/en/files/agente-rendiciones): AI agent connected to WhatsApp to receive and process photos of financial documents. Computer vision + NLP to extract data, detect anomalies and structure into a corporate…
- [Gus: AI Brand Assistant](https://apexdesign.cl/en/files/gus-asistente-marcas): A platform of AI agents for the food business, born as a thesis for UAI's MSc in Innovation and Design. n8n automation for small owners: it manages the brand identity (palette…
- [Oráculo: A Digital Twin of Chile](https://apexdesign.cl/en/files/oraculo): A multi-agent simulation engine to support decisions at CRTIC. From real Chilean signals it builds a knowledge graph, generates dozens of synthetic people and has them debate in…

## Websites that rank

Build.

### Who it is for

Anyone who needs a website that shows up on Google and is worth sharing.

### What you get

The site designed and built to measure, with SEO from the ground up, and advice on how to distribute the content well.

### Example projects

- [Distrito Parrillero · Experiencias que nacen al fuego](https://distritoparrillero.cl): Asados premium a domicilio en Santiago: parrilleros profesionales, cortes seleccionados y parrilla en vivo. Cotiza tu evento por WhatsApp.
- [ÁGORA Summit Tecnocreativo · 9 oct 2026 · Esfera MET, Santiago](https://www.agorasummit.cl): Summit inmersivo en Full Dome 360° con Hideaki Ogawa (Ars Electronica) y el estreno mundial de INSIDE VALDIVIA. 9 de octubre de 2026, Esfera MET, Santiago.
- [CRTIC · Casa de la tecnocreatividad](https://webcrtic-v3.patient-flower-6260.workers.dev): El CRTIC es el centro donde la tecnología cruza las industrias creativas: capacitamos, prototipamos, validamos y articulamos la matriz tecnocreativa chilena.

## Custom software and apps

Build.

### Who it is for

A need that no existing tool covers well.

### What you get

A web or mobile application, designed and built end to end, with AI built in where it adds something.

### Example projects

- [StarMatch: Networking Data Art](https://apexdesign.cl/en/files/starmatch): Data art and B2B networking installation designed for events. It transforms the attendee list into an interactive 3D galaxy: each person is a star. When someone activates theirs…
- [ActiveUnlock: Exergaming](https://apexdesign.cl/en/files/activeunlock): CRTIC research and prototype on body-tracked physical play to increase active breaks at work. Using MediaPipe as the computer-vision engine, it proposes a background app that…
- [Digital Signage with Audience AI](https://apexdesign.cl/en/files/digital-signage): Digital signage that reacts to who is looking at it. On the screen's own hardware, a vision model estimates presence, attention (where the person is looking) and audience…

## Operations and data flows

Consulting.

### Who it is for

Teams that want to put order into how they work: processes, information, tools.

### What you get

A diagnosis, the workflow and data flow defined (content management included), and the tools, with AI, to keep it running over time.

### Example projects

- [Smart Expense Agent](https://apexdesign.cl/en/files/agente-rendiciones): AI agent connected to WhatsApp to receive and process photos of financial documents. Computer vision + NLP to extract data, detect anomalies and structure into a corporate…
- [Oráculo: A Digital Twin of Chile](https://apexdesign.cl/en/files/oraculo): A multi-agent simulation engine to support decisions at CRTIC. From real Chilean signals it builds a knowledge graph, generates dozens of synthetic people and has them debate in…

## Let's talk

For work, academia or community.

- [Contact](https://apexdesign.cl/en/contact)
- [LinkedIn](https://www.linkedin.com/in/alexander-frings-526821227/)
- [Instagram](https://www.instagram.com/alexfrings/)

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